Maider López – Prospect.4 – New Orleans
+ SEE MORE IMAGES
Maider López participates at Prospect.4. From November 11, 2017 to February 25, 2018 in New Orleans, U.S.A.
Under the Walls explores house construction processes where brand name home wrap prominently displays logos, is outwardly and publicly visible during construction, and when construction labor is finalized, remains forever under the walls of the houses.
This project replaces the brand logo material for one in primary colors on new homes under construction in New Orleans, thereby providing a non-commercial space and heightening awareness of construction processes and housing in today’s economic and political context.
A house is a private space in which we can do as we like, but within the walls of our homes are concealed membranes of corporate advertising. In this project, hidden colors become a secret artwork visible only during the application of siding but remaining as a permanent part of the house as a memory and in documentation.
The artist and the Prospect team have worked on the project in collaboration with New Orleans’ Habitat for Humanity, but the right house wrap material without logos couldn’t, in the end, be manufactured without compromising functionality. For now, the project remains unrealized.